• February 10 - Hamleys Celebrate 250th Birthday with AdTrace

    Projection Advertising were given just 5 days and 2 static logos to create a building projection for Hamleys' prestigious 250th birthday celebrations.
    The Regent Street site with it's windows and features is an awkward building to project on to from a conventional perspective.

    AdTrace has revolutionised building projections of this sort - 3D modelling allows us to pick out specific features like widows and columns and map the projection around them.

    The creative element to this projection was produced on just three days AdTrace development at £800 per day.

    Attendees at the world's most famous toy shop were seriously impressed by the projection whilst Regent street shoppers were stopped in their tracks. It just reinforces the view that these days PA can project on to virtually any building with stunning results.