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June 10 - Battersea Power Station blasts off into Super Mario Galaxy 2
On Wednesday night Battersea Power Station appeared to
blast off into the night sky thanks to more awesome video mapping
building projections using AdTrace.
The projections heralded Friday's launch of Nintendo's flagship
sequel Super Mario Galaxy 2. Passers-by would also have seen the
front of the power station open up to reveal live game play of the
unreleased title.
With in-house 3D mapping creative
services and full production facilities under one roof Projection
Advertising are the only outfit in the country that could have
turned around a project of this scale inside the 7
day deadline they were given.
Something else to consider: PA were just supplied with the
trailers for the game and a few JPEGs. Every 3D coin, star,
mushroom and even the spaceworm had to be created from scratch by
PA…another benchmark in video mapping projection.