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February 10 - Hamleys Celebrate 250th Birthday with AdTrace
Projection Advertising were given just 5 days and 2 static logos
to create a building projection for Hamleys' prestigious 250th
birthday celebrations.
The Regent Street site with it's windows and features is an awkward
building to project on to from a conventional perspective.
AdTrace has revolutionised building projections of this sort -
3D modelling allows us to pick out specific features like widows
and columns and map the projection around them.
The creative element to this projection was produced on just
three days AdTrace development at £800 per day.
Attendees at the world's most famous toy shop were seriously
impressed by the projection whilst Regent street shoppers were
stopped in their tracks. It just reinforces the view that these
days PA can project on to virtually any building with stunning
results.