Projection Advertising Launch Virgin Money at Senate House in 3D Spectacular
Inspired by the slogan '40 years of better', Projection Advertising worked with BMB Neon to create an immersive 3D video-mapping experience around Sir Richard's vision of better banking.
Using the unique 'horseshoe' shape of Senate House, the library building of the University of London, Projection Advertising created a wrap-round 270° 3D video-mapping projection featuring motifs from Virgin's most well-known business enterprises including Virgin Atlantic, Virgin Trains, Virgin Galactic and the famous red Virgin hot air balloons.
The show is the first time video-mapping techniques have been used on all three facades of the Bloomsbury landmark. Standing at 210 foot high, Senate House required fifteen projectors to illuminate it completely.